Maxim
Owner
Creative Director
With over 15 years of experience, Max has built a reputation as a highly skilled and creative hairstylist. His passion for hairstyling has taken him to some of the most prestigious academies in Britain and France, where he mastered advanced techniques in both cutting and coloring. His expertise has also been showcased backstage at fashion weeks and at international hairdressing forums across Europe.
In 2024, Max’s creative journey naturally evolved into something greater—the need to establish his own space, where his vision could come to life. It was not just about opening a salon, but about creating a hub for like-minded, innovative stylists—a place where creativity thrives, and professionals collaborate at the highest level. With this idea in mind, THÉO was born.
Elena
Cut and Color Expert
Educator
Meet Elena Ivanova, a skilled and passionate hairdresser from Ukraine with over 15 years of experience in the beauty industry. Elena’s career spans both working with clients in a salon and educating the next generation of hair professionals. After successfully running her own beauty studio in Kharkiv, Elena moved to Rome, where she honed her craft and shared her expertise as a teacher at the prestigious MOD Academy from 2022 to 2024.
Elena is known for her exceptional ability to create stunning blonde hair while prioritizing the health and quality of the hair. Her unique blend of technique and artistry ensures that every client leaves with a flawless, personalized look. Elena’s commitment to delivering the best results is complemented by her passion for innovation and the latest trends in hairdressing.